ASSOCIATE BRAND MANAGER, ROMBAUER VINEYARDS
Ellie Knebel brings a dynamic blend of experience and
passion to her role as Associate Brand Manager at
Rombauer Vineyards. Drawn to wine’s unique ability to
bring people together, her marketing approach is rooted
in storytelling, engagement, and creating memorable
experiences.
In her role, Ellie supports cross-functional work through
project management while bringing the brand to life
for sales teams and customers through compelling
communication, education, and brand messaging. Her
goal is simple: that everyone she meets walks away
feeling her genuine passion for Rombauer. “Introduced
to Rombauer as a child I have loved this winery for
nearly as long – and I bleed Rombauer Blue. I hope I
leave every person I meet feeling a shared passion and
excitement for the brand”, Ellie explains.
Ellie’s connection to Rombauer runs deep. A summer
internship here during college sparked her love for the
industry and a dream to return one day. She went on to
build a strong foundation in sales and hospitality — first
as an Off-Premise Sales Representative for the GALLO
division at SGWS in Seattle, then as a Wine Ambassador
on GALLO’s Trade Hospitality team, delivering luxury
wine experiences and education across GALLO’s North
Coast properties. She rejoined Rombauer in 2025.
Ellie holds a Bachelor of Arts in Business Administration
and International Studies with a concentration in
Marketing and a minor in French from the University of
Oregon. She has since earned her WSET 2, CSW, CSS,
and Introductory Sommelier Certification, with plans to
pursue her Certified Sommelier. Outside of work, she
enjoys reading, spending time outdoors, and sharing
great bottles of wine with friends and family.

