View our Virtual Live Auction, scheduled to start Friday September 25th at 6:30pm MT
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Our 2020 Virtual Event

Please Note: Greg O"Byrne at SFWC Fiesta is handling all fulfillment and delivery of your winning lots. Contact Greg O’Byrne at for any questions on fulfillment and any payment questions or requests. We look forward to fulfilling your winning bids! Thank you!

Please Read our Current Covid Mandate from our New Mexico Govenor here:

On behalf of our Santa Fe restaurant community, we hope you are all staying safe and healthy this year during these uncertain times. Our world-class winery and Santa Fe restaurant partners want to stay engaged with you this year, so we are offering a safe and virtual schedule of contactless events on September 23rd thru 27th, 2020. We have worked closely with our governor and have created virtual and contactless events that comply with New Mexico’s Covid-19 health mandates.

SFWC Supports Santa Fe County’s Drive Safe program, see these links here:

Santa Fe Wine & Chile Fiesta Virtual Events:

VIRTUAL LIVE AUCTION (Friday September 25th at 6:45pm) Auction Registration is open and will run through September 25th, and it costs nothing to register or to bid. We will have a great selection of live auction lots of wine and wine-related experiences for you to bid on. Our Auctioneer, Greg Quiroga, will be live from his studio in San Francisco and guests will be able to tune in and bid from their homes around the world. To further enhance your experience, we have put together a schedule of Virtual Wine Tastings that will run for the hour preceding the start of the Auction. Some of the best wine speakers from around the world will be your host.

SILENT ONLINE AUCTION (Friday September 18th thru Sunday September 27th) When you register to bid on the Virtual Live Auction, you are automatically registered for bidding on the silent auction. Our winery partners and supporters have put together an amazing collection unique wines, wine-related items and other surprises for your bidding. Silent auction bidding begins at Noon on Friday September 18th. You can bid on as many items as you like and will be notified by text or email when you have been outbid. Items will also include a close-out “Buy it Now” bid. Silent auction bidding will close on Sunday September 27th at 5:00pm MT.

VIRTUAL WINE TASTINGS (Wednesday thru Saturday) We are all experts on Zoom now, right? How many times do you wish you could crack open a few bottles of wine during your hour-long Zoom session? Now you can. These unique virtual wine tastings (Zoom Webinars) will be hosted by some of the best winemakers, owners and wine speakers from around the world - like David Ramey of Ramey Cellars, Beth Novak-Milliken of Spottswoode, Mark Vernon of Ridge, Carlton McCoy (MS) of Heitz Wine Cellars, Bobby Stuckey (MS) of Frasca and Joseph Spellman (MS) of Justin to name a few. With your registration for a Virtual Wine Tasting, you and your guests at home will get a private hour of wine history and tasting with these winery principals, and they will taste the same wines with you and your guests that come with your wine tasting kit. So, get together with some of your favorite compadrés, sign up for a Virtual Wine Tasting, pickup your tasting kit of special wines from us and taste at home with the stars of the wine-making world.

VIRTUAL COOKING DEMOS (Wednesday thru Saturday) SF school of cooking is offering classes with some of our favorite, local chefs and wine experts- Martin Rios of Restaurant Martin, Chef Sllin Cruz of Geronimo, and Cheryl Alters Jamison, James Beard award-winning cookbook author. On registration, you’ll receive all the recipes, shopping list for ingredients, along with the recommended wines.

RESTAURANT & WINE LUNCHEONS & DINNERS (Wednesday thru Sunday) One of Santa Fe’s best culinary attributes is our restaurant patios. We have so many great outdoor dining patios and our participating restaurants look forward to hosting you for a special outdoor wine event—each in accordance with the rules and regulations established by New Mexico’s Department of Health. Many of our winery partners have signed up to provide unique wines for these dinners so it will be “SWFC-special” as usual. In addition, since SFWC Fiesta is not hosting our usual daytime events, we have encouraged our Santa Fe restaurants and world-class winery partners to put together themed winery luncheons. So, if you are missing out on Rosé all Day, Champagne & Dirty Boots or any of our other signature events, look to our restaurants who will be hosting winery luncheons to take their place.

Thank you to all the sponsors, Santa Fe restaurants and world-class wineries who help to make this happen, this and every year. And a great thank you to you, all the food and wine enthusiasts who keep returning to Santa Fe and supporting our great restaurants. Meanwhile, stay safe and sign up for this year’s virtual events and we look forward to seeing your soon!

Santa Fe Wine & Chile Fiesta is a non-profit 501c(3). Our mission is to market our Santa Fe Restaurant community as a world-class culinary destination it is known for and we greatly appreciate your support.


Michael Trujillo

(505) 930-2888

Executive Director

Greg O’Byrne

(505) 690-4499