Our 2020 Virtual Event

Please Note: Greg O"Byrne at SFWC Fiesta is handling all fulfillment and delivery of your winning lots. Contact Greg O’Byrne at greg@santafewineandhile.org for any questions on fulfillment and any payment questions or requests. We look forward to fulfilling your winning bids! Thank you!

NOVEMBER 6, 2020

Santa Fe Wine & Chile Fiesta Claims Success for Modified Event!

The Board of Directors of the Santa Fe Wine & Chile Fiesta has released the results of this year’s annual food and wine event. “Everything was a huge success and in the spirit of our past Santa Fe Wine & Chile Fiestas,” announced Michael Trujillo, SFW&C Board President. “We just couldn’t let the last week of September go by without doing something,” he said. “The Board created virtual and live events to keep the event alive and over two dozen Santa Fe restaurants held wine dinners, smaller than normal, and totally in compliance with the Governor’s health safety guidelines. Each sold-out to capacity,” Trujillo continued, “so it was a small shot-in-the-arm for our participating restaurants. We even managed to offer three virtual cooking demonstrations at Santa Fe School of Cooking and facilitated numerous winemaker lunches and a scaled-down ‘Champagne and Dirty Boots’ Sunday Brunch at Four Seasons Rancho Encantado.”

The group reported that they held 26 sold-out Virtual Wine Tastings, each featuring a different winery in a Virtual visit on Zoom from their wine cellars, live, for those participating at home. “We were honored and grateful to have 26 of our winery partners participate with Virtual Tastings this year including owners from Rombauer, Tablas Creek, Ramey, Spottswoode, Heitz, Ridge and others,” said Greg O’Byrne, SFW&C Executive Director. “We were especially happy to keep our guests engaged with our partners’ wines by producing tasting kits of their wines which were enjoyed by purchasers who were not only treated to a great set of wines, but a private hour long tasting with the winemaker or owner on Zoom. The virtual tastings also helped our Santa Fe wine retail and restaurant partners as guests picked up food to-go from their favorite Santa Fe restaurant to complement the wines featured in the tasting kit and to make a night of it at home with a couple of friends.”

Trujillo stated that local sponsorships combined with donations from winery partners, restaurants, hotels, resorts, other local donors and all the NM Wine Distributers contributed to the Fiesta’s financial success, especially the revenue created from a Virtual Live Auction and on-line Silent Auction, allowing the non-profit to continue its year-round operation. “But, most importantly, it kept the event alive,” Trujillo said, “not the normal three-thousand-plus wine lovers hob-knobbing at our big event, but it reached out to the thousands of people across the state, the country and around the world who would normally consider coming to the event in person.”

Touted as one top five food and wine events in the United States the week-long Fiesta has been an annual iconic Santa Fe event for the past 30 years, with Wine Dinners, Cooking Demonstrations, Wine Tastings and Seminars, culminating with a “Big Event” featuring 70 local restaurants and close to 100 wineries from around the world on the last Saturday of September, attracting thousands of foodies and wine aficionados. This year’s “Big Event” was not scheduled due to the pandemic.

The Wine & Chile Board has announced the dates of their 2021 event to be September 21 through September 26th. The Saturday afternoon event will most likely be held at Fort Marcy Park (Major’s Field), according to Trujillo, “but that will be determined in the near future.”

Santa Fe Wine & Chile Fiesta is a non-profit 501c(3). Our mission is to market our Santa Fe Restaurant community as a world-class culinary destination it is known for and we greatly appreciate your support.


Michael Trujillo

(505) 930-2888


Executive Director

Greg O’Byrne

(505) 690-4499