Bob Knebel

Bob Knebel


CEO, ROMBAUER VINEYARDS

Bob is a seasoned senior sales executive who comes from a 35-year career in the general aviation industry. Prior to Rombauer, he served as Vice President, North American Sales at Embraer Executive Jets in Florida (2011-2015) and Vice President, Sales with Bombardier Flexjet in Texas (2003- 2011). Earlier in his career, he held sales executive positions with Cessna Aircraft Co., Beech (Raytheon) Aircraft Co., Gates Learjet and Blue Max Aviation. Bob also co-founded Gemini Distributors/Securaplane, an import/export company involved in international aircraft sales and aircraft security systems.

Bob is no stranger to fine wine as his years in the business jet industry introduced him to Auction Napa Valley and other wine auction events and tastings around the country. “There are many similarities between the two industries, particularly in the customer base,” Bob says. “You’re talking about people who are accomplished and discerning, who are quality-oriented and have a passion for craftsmanship.” It is his deep understanding of this customer, as well as his experience in all aspects of business, strategic planning and people management, that Bob now applies to his role at Rombauer.

Bob also brings a deep and abiding respect for the Rombauer family, whom he first met in the early 1990s. “I can’t express how strongly I feel about the family, and what an honor it is to be able to further the founders’ wish to maintain a multi-generational family-owned and -operated winery.” He looks forward to building on Rombauer’s success alongside its talented team of professionals. “We work every day to become a more polished team, to make beautiful wines and provide world-class hospitality. We find great joy in doing this together.”