Joy Lindholm, originally from Omaha, Nebraska, earned her degree from the University of Nebraska at Omaha before discovering a passion for wine during culinary school. After building experience as a sommelier and beverage director in upscale restaurants, she joined Skurnik Wines & Spirits in 2018. Rising through the ranks, she was appointed Western Regional Manager of National Sales in early 2024. Based in Denver, Joy oversees sales operations across the Western U.S., orchestrating regional tastings, trade education, and portfolio development—often spotlighting German and Austrian wines.