Sylvie Rochon brings over 25 years of experience in fine wine and luxury brand marketing. Her background includes leadership roles with renowned wine producers such as Huneeus Vintners (owners of Quintessa, Flowers, and The Prisoner); Grgich Hills Estate, where she held an executive sales and marketing role working closely with Miljenko and Violet Grgich; and most recently, with Michael Browne, Co-Founder of the world-renowned winery Kosta Browne. Her career has been dedicated to telling the story behind exceptional wines—making her a natural fit to represent Riedel, the pioneer of varietal-specific stemware.

Throughout her career, Sylvie has been a passionate advocate for the connection between the wine in the glass and the glass itself. Her deep understanding of wine structure, aroma, and balance gives her a unique ability to articulate the impact of Riedel’s grape-specific glassware—not just as a luxury, but as an essential part of the wine experience.