Jeff Zappelli is a seasoned veteran in the wine industry. After dedicating eight+ years in restaurants, including Morton’s Steakhouse in San Francisco, Jeff made a career shift in 2006 and joined HALL Wines, based in Napa Valley, CA. There Jeff played a pivotal role in shaping one of Napa Valley’s most successful Direct-to-Consumer programs. In 2012 owners Craig & Kathryn Walt Hall introduced WALT, a new Pinot Noir and Chardonnay brand. This new wine brand broadened Jeff’s responsibilities to encompass a myriad of day-to-day efforts for both HALL and WALT Wines.
Fast forward to 2016, Jeff assumed the role of General Manager at WALT, with a goal to grow the brand with responsibilities involving winery development, sales planning, execution, distribution and vineyard acquisitions. In 2022 Jeff’s role expanded again, adding the title of Vice President of Sales to his resume. In this broad capacity, he leads a robust wholesale program and export sales for HALL, WALT and the company’s newest brand, BACA, continuing to serve as WALT General Manager.
Originally from Seattle, WA, Jeff pursued his education at the University of Santa Barbara, earning a Bachelors degree in Biopsychology. Jeff resides in Marin County, CA, with his wife and their three daughters.